Fri. Jun 14th, 2024

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NBA Launches AI-Powered Startup With Predictive Analytics Company nVenue

NBA, the premier basketball league in the world, has invested in the predictive analytics company nVenue to bring the sports betting experience to a completely new level. The investment into the world’s most advanced predictive analytics platform for live sports has been made by the Leagues’ capital investment division NBA Equity. The AI-powered startup will also include the League’s Head of Gaming and New Business Ventures, Scott Kaufman-Ross as a board observer, as the Sports Business Journal (SBJ) reports.

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